World's Biggest Engagement Ring Store^® Opens in Schaumburg, Oak Brook and Bucktown

LOS ANGELES, July 26, 2007 - Robbins Bros., World's Biggest Engagement Ring Store^®, brings its passion for proposals to the Chicagoland market with the opening of three destinations that will specialize in the engagement process, from ring selection consultation to proposal recommendations and coordination.

"Chicagoans seek quality products and a meaningful shopping experience," said Robbins Bros. Chairman and Chief Executive Officer Steve Robbins. "We have a wide selection of rings and loose diamonds, as well as all complimentary services that we offer whether you purchase merchandise or not. We are anxious to win this market's heart."

The Schaumburg store opens for business today, July 26, at 1985 E. Golf Rd. near Woodfield Mall. The Oak Brook location, at 3031 Butterfield Rd., outside of Oak Brook Center Mall opens on August 23. The Bucktown location at 2184 N. Elston Road, corner of Elston & Webster, opens in mid-October.

Focused on the legendary treatment and sale of high quality engagement rings, Robbins Bros. offers a different business model than its competitors with:

• Free standing stores, typically 6500 to 9400 square feet in size, which are considered “destinations” offering a wealth of merchandise, completed with beverages handed to patrons as they enter to lounge areas featuring big screen TVs.

• A knowledgeable staff of Engagement Experts who guide couples through the engagement process from ring selection to planning the proposal.

• Services such as Perfect Proposals™ engagement planning assistance, which is a complimentary and confidential service that can make any vision happen from a firework show dedication to a live proposal at a ballgame; Wedding Planning Services, providing everything from vendor recommendations to guest list management; and After ‘I Do’ Services, including anniversary gift planning, wish list development, bouquets, restaurant reservations, vacation recommendations, romantic inspirations, important date reminders, friend and family connections, ring upgrades and lifetime warranty.

Over the past 85 years, Robbins Bros. has expanded to 12 locations, seven throughout Southern California, three in Houston, one in Dallas, and one in Chicago with two to follow. Steve and his brother Skip Robbins have carried on their family’s tradition for providing quality merchandise and supreme customer service. It is so noted that three generations of customers can attest to traveling far and wide just for the Robbins Bros. experience.

Visit www.whatwillyousay.com for more information on the Chicago market store locations.

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